"We didn't want cookie-cutter. We wanted to do our own thing. With Lofty, the website creator and customization options let us stand out in our market. We use our system a lot, and we depend on it. Lofty checks all of the boxes and has become a core part of how we operate."

-Bobbi Brant, Broker/Owner

Lofty Powers Digital Transformation for Longstanding Independent Brokerage

Mauston, Wisconsin

Location

Number of Agents

Broker/Owner

Lofty Customer Title

Bobbi Brant

Lofty Customer Name (person)

Key Results

87%

Agent Adoption

$111,000,000+

Total Sales Volume

1000+

Yearly Captured Website Leads

Bobbi Brandt has spent over two decades with Castle Rock Realty and in 2020 became sole owner of thebrokerage. As the industry evolved, she knew modernizing operations was key to staying competitivePrior to Bobbi taking over as broker, agents were relying on spreadsheets, manual lead entry, and awebsite that couldn't keep up with their evolving needs. Since adopting Lofty, her brokerage hasundergone a digital transformation that streamlined operations and boost agent productivity andperformance.

To match agents with the right opportunities, Bobbi's team uses Lofty's customizable lead routing andreal-time lead scoring to connect with high-value prospects more effectively. The intuitive CRM reducesadministrative tasks, while the flexible website builder gives every agent a professional online presenceand allows for quick updates with the ever-changing market. The result-a more efficient,better-connected team that's closing more deals and delivering stronger results across the board.

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